Curriculum Vitae

Executive Resume

• 15 years of solid experience working for Fortune 500 companies.
• A career forged by means of serious and hard work, rooted on the American and Japanese business models.
• The advantage of a college education aimed at management and business administration.

Work Experience

Director Strategic Planning

Nike Inc. (Northbay International) - February 2004 / Actual time

• Staff report line to general management.
• Responsible for business planning, design of Strategic 3 Year Plan and Annual Fiscal Business Plan.
• Close relation to Marketing Manager and Retail Development Managers, coordinating areas of attention and focused launch of integrated initiatives.
• Tight integration of Business Unit Directors, Sales Managers, Marketing Directors, Finance Managers, and Logistic Managers into working plan and balanced scorecard, to coordinate short, medium, and long-term goals and business metrics.
• Responsible for overseeing the Audit Departments and Audit Managers in Panama, Colombia and Venezuela.
• Responsible for the preparation and delivery of quarterly financial reports to Nike HQ in Portland, Oregon.
• Project leader for Lighthouse (proprietary Enterprise Resource Planning system based on web services.)
• Responsible for the coordination of contracts and negotiation of third-party suppliers of point-of-sale materials, athlete sponsorship contracts, and other related events requiring legal counseling and written agreements.
• Compiled, tabulated, and delivered Monthly Financial Highlights Report and weekly Pulse Reports to management.

Marketing Director Andean Pact and Central America

Nike Inc. (Northbay International) - January 2000 / January 2004

• Responsible for staff of 3 Marketing Managers and 3 Retail Development Managers in the offices of Panama, Colombia and Venezuela.
• In charge of the design, execution and monitoring of marketing, advertising, and retail development plans for the region, and proper follow-up and reporting mailed to Nike HQ in Portland, Oregon.
• Launched 14 Nikeshops in the region, expanding 4,500 square meters of controlled retail space to the company.
• Launched Ait Total 90 shoe and shifted focus from Basketball to Soccer against Adidas to capture soccer market (42% share of market, displacing Adidas as number one soccer brand.)
• Colombia and Venezuela formalization plan; joint coordination with US Embassy to halt money laundering and implementation of forensic audits to business offices and key accounts.
• Coordination of sales chronogram, key product launches, and brand activities with Product Managers and local Sales Managers.
• Signed Venezuelan Baseball team Magallanes for exclusive Nike replica business franchise; actively worked with lawyers and legal counselors on contract terms.
• Managed annual marketing budget for region of 4.0 million dollars.

Marketing Manager Central America

Nike Inc. (Northbay International) April 1996 / December 1999

• Nike market penetration through sports involvement and sponsorship of ket soccer teams in the region, Liga Alajuela (Costa Rica), Comunicaciones (Guatemala), Sporting 89 (Panama), and other athletes under Nike contract.
• Launched San Jose Nikeshop (Costa Rica), Nikeshop Guatemala City (Guatemala), Nikeshop San Salvador (El Salvador), Nikeshop Aruba (Aruba), and Nikeshop San Pedro Sula (Honduras).
• In charge of brand’s retail marketing strategy, including conception, design and execution of point-of-sale materials and controlled space coordination.
• Unveiled Nike advertising campaigns in the region, including AIR MAX, Olympics, Tuned AIR, ZOOM AIR, DRI FIT, etc.
• Execution of market research and consumer behavior pattern studies focused on strategic areas of running, soccer, women and active life.
• Coordinated marketing budget with agencies JWT and Wieden & Kennedy.

Marketing Manager

Kraft General Foods (Philip Morris) July 1993 / March 1996

• Managed a team of 4 Product Managers.
• Responsible for designing, executing and monitoring marketing and advertising plans, including financial reporting and presentations to Philip Morris HQ in Rye Brook, NY.
• Coordinated product launches with Product Line Managers, including Milka, Kool Aid, Tang, Clight, Toblerone, etc.
• Supervised Nabisco Cereal merger and incorporation to Post Cereal line and distribution of high-end markets.
• Work closely with Sales Department to expand channel distribution and strategic partners in rural and suburban areas.

Product Line Manager

Kraft General Foods (Philip Morris) January 1992 / June 1993

• Launched Facilitas aluminum packed mayonnaise line targeted at the low-end trade channels and price-conscious consumer.
• Managed launch of Miracle Whip Light and Miracle Whip No Cholesterol for the health conscious segment of consumers.
• First Philip Morris unit to integrate tobacco and food distribution in a unified sales force, with incremental sales of 1,000 metric tons of combined mayonnaise and cheese.
• Administrated marketing budget of 1.0 million dollars through three different advertising agencies, Leo Burnet, JWT and Ogilvy.
• Conducted extensive market research, including focus groups, habits and usage tests, explorative research, etc.
• Launched Lemmon Mayonnaise to Costa Rica.

Education

ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Doctoral Candidate Ph. D. Business Administration
Attending classes and curently working on investigation projects.

ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Master in Business Administration, Major in Finances
Graduated Summa Cum Laude - 2nd Place Honor Roll

ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Post Graduate Degree in Strategic Management
Graduated Summa Cum Laude - 1st Place Honor Roll

ULACIT - Universidad Latinoamericana de Ciencia y Tecnología
Bachelor Marketing, Major in Advertising
Graduated Summa Cum Laude - 1st Place Honor Roll