I get the feeling big companies are not the ones I would prefer to work for. My job is a perfect example. I am a supposedly “big marketing director” for a “big name shoe company”. But instead of doing real marketing, I spend most of my day creating PowerPoint slides on strategy. By the time we really get to work on the campaign, we output mediocre stuff - no matter how strategic - and I end my day wishing I could work on a smaller, more creative company.

That’s what I loved about nPost.

nPost is a company dedicated to promoting startups, with startup jobs at software and internet companies, startup interviews, and tech networking events.

The nPost site allows you to search for jobs, and has now launched a Widget much like Google AdSense. I have Google AdSense on my own blog, and I will spend the rest of the day comparing why nPost got it right (and Google got it way too square…)

First, let’s talk about design, since this is after all a blog about marketing Zen. Google has a format blue and flat, with a typical PHP look… I know, they don’t use PHP but Javascript, but it does have that square 1998 Internet look. As opposed, nPost gave me a modern, classy, web 2.0 design that really goes well with my own website. It looks way too cool compared to AdSense. I feel more compelled to click on nPost than Google, even if it’s only the first impression (and as you know, there is no second chance to make a first impression!)

Second, the way you set-up ads in nPost is way too simple. Just make your ad with a few mouse clicks (step 1), get a password (step 2), and fill your information (step 3), and done! The application takes you right to your ads where you can see the code for each ad you create and a little menu bar on top gives you editing, deletion, and your earnings up-to-date.

And this is really smart. It took me a long time to set-up my AdSense widgets, compared to less than 10 minutes it took to install the nPost widgets in my blog and index page in my website. That includes playing with the design. When I installed AdSense, I never got ads until some half an hour later, but nPost delivered them in seconds. That makes me feel good!

I took sometime this evening and looked through the nPost website, and I loved what I saw. Looking for jobs was a pleasure, as everything is well kept and organized in a way you never get lost. Some of the ads looked incredibly tempting, but all the job openings I saw were USA related (no thanks, I am one of those proud Latinos who would rather relocate within Latin America!)

Do I have any caveats? Well, a minor one. I wish ad formats could adapt a little more to my particular CSS design. I have a left column, which is 250 pixels wide, and the two available choices for the widget were a too thin for my taste. I am not sure if there is a way around this, but if there is, nPost will probably solve it before AdSense.

To set-up your own nPost widget, just click here and you will be done in no time. Or if you prefer, visit the website at http://www.npost.com.

Check out nPost, and if you are looking for a job, don’t think twice and send your resume to some of the great start-up and technology companies advertised there. Because making the next marketing break-through beats making PPT slides all day!

written by Administrator